Digital credits
your customers
want to spend.
Dollars, not points
Fully automated
No app required
Setup
Up and running in minutes.
1
Install from Shopify
Click "Add app," choose your store, and you're redirected straight to WhiteFang. No theme edits, no developer, no code.
2
Create your account
Your Shopify store connects automatically. You land straight in your dashboard, ready to build your first campaign.
3
Launch your first campaign
Set a trigger, dollar amount, and conditions. WhiteFang handles delivery, tracking, and reporting from there — automatically.
Automations
Loyalty on autopilot.
Birthday campaigns
Issue a credit at the start of a customer's birthday month. It's the most-opened loyalty email in any inbox — pair it with a tight expiry and most customers redeem it before the month ends.
Trigger: birthday month
Win-back sequences
Detect customers who haven't returned in 30, 60, or 90 days and send a targeted credit with a short expiry. A deadline alongside a reward brings lapsed customers back more reliably than a discount alone.
Trigger: 30 / 60 / 90 days inactive
Milestone rewards
Reward customers at their 5th, 10th, or 25th order, or any count you choose. Milestone credits feel earned, and the customers who reach them are your highest-LTV segment.
Trigger: order 5, 10, 25+
Welcome credit
Make a strong first impression by issuing a credit automatically on a new customer's first purchase. Converts one-time buyers into repeat visitors before they've had a chance to forget you.
Trigger: first purchase
Purchase anniversary
Mark the date a customer first bought from you. An anniversary credit feels personal and signals that you remember and value the relationship — most loyalty programs skip this entirely.
Trigger: 1-year since first order
Credit redeemed
Fire a follow-up campaign the moment a credit is used at checkout. Reward the behavior you want to see more of and keep the engagement loop active after a successful transaction.
Trigger: credit used at checkout
Credit expiring
Send a reminder 7 days before a credit expires. A gentle nudge at the right moment is often all it takes to turn a forgotten credit into a completed purchase — and expiry urgency works.
Trigger: 7 days before expiry
Credit unused
Detect when a credit has been sitting idle and send a prompt. Customers often simply forget — a single well-timed reminder converts a surprising share of dormant credits into real revenue.
Trigger: credit sitting idle
High-value spend
Automatically reward customers who place an order above a set dollar threshold. Encourages larger basket sizes without requiring manual review or a separate discount code strategy.
Trigger: order over threshold
Campaign used
Trigger a follow-on credit when a customer redeems from a specific campaign. Chain automations together to build a loyalty journey — not just a single reward but a sequence that keeps customers returning.
Trigger: specific campaign redeemed
High-spend segment
Target your top-spending customers automatically based on lifetime value. These accounts drive a disproportionate share of your revenue — treat them like it and they'll keep choosing you first.
Trigger: top-spend customers
Referral reward
Issue a credit when a customer successfully refers a friend who makes a purchase. Turns your most satisfied customers into a low-cost acquisition channel with a built-in incentive to follow through.
Trigger: referred a friend
One-time send
Schedule a credit to go out on a specific date — a product launch, seasonal holiday, or store anniversary. Works like a broadcast but delivers a dollar value customers can actually spend, not just a code.
Trigger: scheduled date
Recurring send
Set a credit that fires on a weekly or monthly schedule, automatically. Ideal for subscription-adjacent businesses or merchants who want predictable, recurring re-engagement without lifting a finger.
Trigger: weekly or monthly
Similar merchant
Credit customers who shop at comparable stores in the WhiteFang network. Capture wallet share from buyers already primed to spend in your category — before a competitor locks them in.
Trigger: shops at comparable store
Customer returned
Celebrate when a lapsed customer comes back on their own. A return credit reinforces the decision to return and dramatically increases the probability of a second visit — the moment the habit begins to form.
Trigger: lapsed customer comes back
Get discovered
New customers find you here.
Click any pin to explore
Security
Built secure from the start.
Encrypted in transit
TLS 1.3 on every connection between your store, WhiteFang, and Shopify. No plaintext data in flight.
Encrypted at rest
AES-256-GCM encryption for the Shopify access token stored in the database.
Webhook verification
Every incoming Shopify webhook is verified with HMAC signature validation before any action is taken.
Minimal Shopify permissions
WhiteFang requests only the specific scopes needed to operate your loyalty program — nothing more.
Pricing
Simple pricing. No surprises.
Starter
Perfect for getting started with customer loyalty.
$0
/mo
- Loyalty campaigns
- Customer management
- Analytics dashboard
- Shopify integration
- Email support
Merchant
14-day free trial
Everything you need to run a full loyalty program.
$199
/mo
- Everything in Starter
- Automations & triggered campaigns
- Campaign scheduling
- Advanced analytics & reports
- Team collaboration
- Priority support
Get started
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