Birthday campaigns
Issue a credit at the start of a customer's birthday month. It's the most-opened loyalty email in any inbox. Pair it with a tight expiry and most customers redeem it before the month ends.
Connect your store, and the rewards run themselves.
Being on the map is free and needs none of this. Connecting a Shopify store is what turns a deal into a gift card at your own checkout, and what lets the rewards go out without you.
What changes when you connect
Your listing keeps working exactly as it does. This is what gets added to it.
- The deal becomes real money at your checkout
- A connected store issues credits as native Shopify gift cards and discount codes, so the amount comes off the order at your own checkout rather than being something you ring up by hand.
- Rewards go out without you
- An automation is a rule: when this happens, issue that credit. A welcome credit on a first order, a milestone at the fifth, a nudge before one expires. Set it once and it runs.
- You can see what came back
- Every credit is tied to the order that redeemed it, so what you spent on rewards and what it brought back are the same report.
The automation library
Win-back sequences
Detect customers who haven't returned in 30, 60, or 90 days and send a targeted credit with a short expiry. A deadline alongside a reward brings lapsed customers back more reliably than a discount alone.
Milestone rewards
Reward customers at their 5th, 10th, or 25th order, or any count you choose. Milestone credits feel earned, and the customers who reach them are your highest-LTV segment.
Welcome credit
Make a strong first impression by issuing a credit automatically on a new customer's first purchase. Converts one-time buyers into repeat visitors before they've had a chance to forget you.
Purchase anniversary
Mark the date a customer first bought from you. An anniversary credit feels personal and signals that you remember and value the relationship, and most loyalty programs skip this entirely.
Credit redeemed
Fire a follow-up campaign the moment a credit is used at checkout. Reward the behavior you want to see more of and keep the engagement loop active after a successful transaction.
Credit expiring
Send a reminder 7 days before a credit expires. A gentle nudge at the right moment is often all it takes to turn a forgotten credit into a completed purchase, and expiry urgency works.
Credit unused
Detect when a credit has been sitting idle and send a prompt. Customers often simply forget, and a single well-timed reminder converts a surprising share of dormant credits into real revenue.
High-value spend
Automatically reward customers who place an order above a set dollar threshold. Encourages larger basket sizes without requiring manual review or a separate discount code strategy.
Campaign used
Trigger a follow-on credit when a customer redeems from a specific campaign. Chain automations together to build a loyalty journey: not just a single reward but a sequence that keeps customers returning.
High-spend segment
Target your top-spending customers automatically based on lifetime value. These accounts drive a disproportionate share of your revenue. Treat them like it and they'll keep choosing you first.
Referral reward
Issue a credit when a customer successfully refers a friend who makes a purchase. Turns your most satisfied customers into a low-cost acquisition channel with a built-in incentive to follow through.
One-time send
Schedule a credit to go out on a specific date: a product launch, seasonal holiday, or store anniversary. Works like a broadcast but delivers a dollar value customers can actually spend, not just a code.
Recurring send
Set a credit that fires on a weekly or monthly schedule, automatically. Ideal for subscription-adjacent businesses or merchants who want predictable, recurring re-engagement without lifting a finger.
Similar merchant
Credit customers who shop at comparable stores in the WhiteFang network. Capture wallet share from buyers already primed to spend in your category, before a competitor locks them in.
Customer returned
Celebrate when a lapsed customer comes back on their own. A return credit reinforces the decision to return and dramatically increases the probability of a second visit, the moment the habit begins to form.
Nothing in that category
No automation matches the filter you picked. Clear it to see the whole library again.
In practice
They are meant to be combined.
A single automation is a nudge. A few of them together is a loyalty programme: a welcome credit on the first order, a milestone at the fifth, a reminder before anything expires, and a win-back if someone drifts away regardless.
Every credit is a native Shopify gift card, so combining automations never creates a second balance to reconcile, because a customer has one wallet no matter how many rules issued into it.
Installing
Five screens, start to finish.
No theme edits, no API keys to copy, no developer. These are the actual screens in the order you meet them.
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1
Add the app from the Shopify App Store
Open the WhiteFang listing, choose Add app, and pick the store you want to connect. Nothing is installed until you approve the scopes on the next screen.
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2
Review and approve the seven scopes
Shopify shows you exactly what the app is asking for: the seven scopes above and nothing else. Approving returns you to WhiteFang with the connection already made.
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3
Create your WhiteFang account
Your store arrives already connected, so there is no API key to paste and no theme file to edit. Set a password and you are in the dashboard.
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4
Confirm the store is connected
The dashboard shows the connected store and the scopes it holds. If you ever want to check what WhiteFang can reach, this is the page that answers it.
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5
Build your first campaign
Choose a trigger, a dollar amount and an expiry. WhiteFang issues the gift card, emails the customer, and reports what came back.
Two plans
Both need a Shopify store connected. Neither is needed to be on the map: that part is free.
Starter
Run the rewards from your own store, by hand.
$0
/mo
Needs your Shopify store connected
- Loyalty campaigns
- Customer management
- Analytics dashboard
- Email support
Merchant
14-day free trial
For a shop that wants the rewards running on their own.
$199
/mo
Needs your Shopify store connected
- Everything in Starter
- Automations & triggered campaigns
- Campaign scheduling
- Advanced analytics & reports
- Team collaboration
- Priority support
Start the trial
Cancel anytime
Permissions
The seven scopes.
Each card gives the permission, what it lets WhiteFang do for you, and the wording Shopify shows on the approval screen so you can match the two up.
read_orders
WhiteFang sees when an order is paid, so a milestone, a spend threshold or a win-back can fire without you touching anything.
On the Shopify screen Receive order webhooks (orders/paid, orders/cancelled) to detect and confirm credit redemptions.
write_gift_cards
Issuing a credit creates a real Shopify gift card in your store. That is why the money is spendable at your checkout and not a number in someone else's system.
On the Shopify screen Create and disable gift cards in the merchant's store when issuing or revoking credits.
read_gift_cards
Balances and expiry shown in your dashboard are read back from Shopify, so what a customer sees and what you see are the same figure.
On the Shopify screen Read gift card balances and status when using Shopify gift cards as the credit vehicle.
read_customers
A returning customer is matched to the record you already have, so credits land on one profile instead of creating a second one.
On the Shopify screen Look up existing Shopify customer records by email when issuing credits.
write_customers
Someone who arrives through the discovery map can be issued a credit even though they have never bought from you before.
On the Shopify screen Create Shopify customer records for consumers who do not yet have one in the merchant's store.
write_discounts
Restricted Mode campaigns (credits that only apply to certain products or above a minimum order) need a discount code to carry the rule.
On the Shopify screen Create and manage discount codes in the merchant's Shopify store for credit redemptions.
read_products
You can point a campaign at a collection or a specific product by picking it from a list instead of typing an ID.
On the Shopify screen Read product catalog to support campaign rule configuration.
Out of reach
What WhiteFang cannot touch.
These are not settings we promise not to use. They are scopes the app never asks for, so Shopify would refuse the request even if WhiteFang made it.
Payments
No payment scope is requested. WhiteFang cannot see card details, take a payment, issue a refund, or read your payout schedule.
Fulfilment
No fulfilment scope is requested. WhiteFang cannot mark an order fulfilled, edit a fulfilment, or reach your fulfilment services.
Shipping
No shipping scope is requested. WhiteFang cannot change rates, zones, or carrier settings, and never touches a shipping label.
Inventory
No inventory scope is requested. WhiteFang cannot adjust stock levels, move inventory between locations, or edit a product.
Leaving
And if you uninstall.
Credits already issued are native Shopify gift cards and stay valid in your store after WhiteFang is removed. Uninstalling stops new credits being issued; it does not void the ones your customers are already holding.
Connect your store.
Install from the Shopify App Store and approve the seven scopes. Not listed on the map yet? That part is free and takes about five minutes.